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    Marketing

    Security for marketers: An essential guide

    If you’re a marketer you’ll be familiar with analytics, creating content, scheduling social media posts, and working your way around a CMS. But how much thought do you give to security? A company’s website and social media channels are its face and voice – arguably things you wouldn’t want in the wrong hands. Security is a huge and vital topic, but for the purposes of this post I’m going to talk about a few simple steps that marketers can take to protect their key channels of communication and keep their data safe. A company’s reputation is important and, as a marketer, you are the first line of defense. Here are…