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    The Tired Marketer

    The Tired Marketer Talks: Pointless Tasks

    In my last post I talked about the effort that goes into preparing presentations and sample work for interviews, and how it can sometimes feel like we are being taken advantage of. Now I want to talk about another experience I had recently, that was frustrating for a whole different reason.  At the end of my first interview for a really exciting position, I asked if they had any doubts about my suitability for the role. I always like to ask this, as it gives me a chance to address their concerns. They raised a couple of issues, which I agreed with completely. All I could do was reassure them…

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    The Tired Marketer

    The Tired Marketer Talks: Jumping Through Hoops

    Let’s talk about interview tasks, shall we? As someone who has worked in marketing for the last four years, I’m no stranger to preparing some sort of work – whether that’s a marketing presentation, social media strategy, sample posts, or a written exercise – to bring along to an interview.  I understand that, when it comes to creative roles, this sort of thing is really helpful to employers. It can help them to see that you understand their brand and its mission, and can adapt your techniques and tone of voice accordingly.  I’m all for showcasing my skills in this way. So much so, that I’ve often prepared a marketing…

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    Mental Health

    Let’s talk about tokophobia

    “I think my waters have broken.” I felt a squirming feeling of intense unease in the pit of my stomach. Why did this have to be happening? Why did we have to choose a film with that in? Soon the puffing, panting and screaming would start. “I hate you!” she would yell at her partner, her face contorted in pain. Dread prickled across my clammy skin, as I began to think of an escape. If I were at home, I’d simply change the channel. It seemed a bit rude to do that in someone else’s house though. Should I say something? I’m sure my friends would understand. No, I didn’t…

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    Security for marketers: An essential guide

    If you’re a marketer you’ll be familiar with analytics, creating content, scheduling social media posts, and working your way around a CMS. But how much thought do you give to security? A company’s website and social media channels are its face and voice – arguably things you wouldn’t want in the wrong hands. Security is a huge and vital topic, but for the purposes of this post I’m going to talk about a few simple steps that marketers can take to protect their key channels of communication and keep their data safe. A company’s reputation is important and, as a marketer, you are the first line of defense. Here are…

  • Lifestyle

    Nostalgia and the power of scent

    *AD – Post contains gifted products I talk about perfume a lot. I absolutely adore the stuff. In particular I think a lot about the memories particular scents can evoke. I even like to buy new perfumes for new chapters, so that I can associate certain times in my life with a particular fragrance. A few months ago I tweeted this: What’s the first perfume/cologne you remember wearing? Mine was this one. Then I moved onto Fantasy by Britney Spears, and Gucci Rush. I thought that was the sexiest smell ever! pic.twitter.com/QQzZUuRlE5— Melissa Boyle (@geekmagnifique) June 4, 2019 I loved reading all the responses. There were some old favourites of…